Can you trademark identity? The new legal strategy celebrities are using against AI
- Written by Wellett Potter, Senior Lecturer in Law, University of New England
Wikimedia, Canva, The Conversation, CC BY-NCIn recent months, celebrities such as Taylor Swift, Matthew McConaughey and Jeremy Clarkson have turned to trademark law to protect aspects of their identity associated with their brands.
It’s a relatively new legal tactic and not yet tested in court. But celebrities are using it in an attempt to...





