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The Times

why the Crusaders rugby team is right to rethink brand after Christchurch attack

  • Written by Geoff Troughton, Senior Lecturer in Religious Studies, Victoria University of Wellington
why the Crusaders rugby team is right to rethink brand after Christchurch attackThe Crusaders rugby club has announced an end to its pre-match entertainment of sword-wielding horsemen, as seen here ahead of last year's Super Rugby final in Christchurch.AAP/SNPA/Ross Setford, CC BY-ND

The Crusaders Super Rugby franchise, with input from New Zealand Rugby, is reconsidering its name in the light of the Christchurch terror attack....

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