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Ooshies – a cautionary toy story about cashing in on childhood innocence

  • Written by Louise Grimmer, Lecturer in Retail Marketing, Tasmanian School of Business and Economics, University of Tasmania
Ooshies – a cautionary toy story about cashing in on childhood innocenceWoolworths' Ooshies promotion includes 24 different toys based on characters from the Disney film The Lion King.www.shutterstock.com

Ooshies, the plastic collectible toys Australian supermarket chain Woolworths is using to lure shoppers to its aisles, aren’t just a bit of fun.

They’ve been connected to a black market among Woolworths...

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