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The Times

From Taylor Swift to Bollywood, stars turn to the civil courts to fight deepfakes

  • Written by Graeme Austin, Professor of Law, University of Melbourne; Chair of Private Law, Te Herenga Waka — Victoria University of Wellington
From Taylor Swift to Bollywood, stars turn to the civil courts to fight deepfakesEthan Miller/Getty Images

Music superstar Taylor Swift has applied to trademark her voice and image to head off the threat of AI-generated impersonations. But the problem extends much further than pop royalty.

Anyone can be manipulated by the powerful technology: AI-created videos of you endorsing a politician you despise, images on social media of...

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