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when you berate people for bad behaviour, they do it more

  • Written by Peter Bragge, Director of Health Programs, BehaviourWorks Australia; Lead, Monash-McMaster Social Systems Evidence Collaboration, Monash Sustainable Development Institute, Monash University
when you berate people for bad behaviour, they do it moreJAMES GOURLEY/AAP

COVID-19 is a rare moment in time where individual behaviours can have profound impacts on society.

To address some of the negative impacts, politicians are talking to the public using a style familiar to anyone who has looked after children: forceful and direct appeals to stop engaging in unhelpful behaviours.

Take the example of...

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