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The Times

who's spending and who’s winning on social media ahead of New Zealand's election

  • Written by Sommer Kapitan, Senior Lecturer in Marketing, Auckland University of Technology
who's spending and who’s winning on social media ahead of New Zealand's electionGettyImages

If social media engagement rates determined which parties form the next government, New Zealand’s parliament would soon look a lot different.

With its daily social media interactions commanding an average 7.7% engagement rate, Advance NZ (incorporating the NZ Public Party) would be streets ahead of Labour and National.

Opposing the C...

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