Hashtag

The Property Pack

Do You Need to Use a Landing Page for Paid Ads in 2022?


Utilizing only SEO techniques to draw in your target market and customers is effective, but not quickly. For better results, most businesses also rely on paid advertising for this reason.

A lot of resources, including time, money, and expertise, are needed to create a unique landing page for a business or website. Even though it might be required, not every team can afford it. How do you know when you need a custom landing page that costs money? To determine that, this article provides all the information you need, but before you can do that, you need to know the distinction between a paid landing page and an SEO landing page.

Paid landing pages versus SEO landing pages

There are advantages and disadvantages to both SEO and paid landing pages. Let's quickly analyse. Based on their intentions and the keywords they employ, there are two different types of people.

People use keywords with the word "best" when they want to make an action or buy something online. These people interact more with paid landing pages because they think they'll find the information they're looking for there.

Another person who is searching only for information is more likely to use long-tail keywords and is less likely to click an advertisement.

It may be difficult to increase both paid and organic traffic because of these variations in audience behaviour. Here's why: Since Google typically displays these results, people who are interested in paid results often click on a number of organic results first. This lowers conversion rates and raises bounce rates.

Another drawback is that because paid and organic results appear on the same page, it is challenging to precisely predict and monitor user behaviour. Due to the higher conversion rates, custom landing pages receive the majority of paid traffic. Additionally, you are not required to include SEO rules, which is pretty cool.

How to assess whether a paid landing page is necessary

Here's how the performance of your organic page can tell you whether or not you actually need a landing page.

1) Evaluate the effectiveness of your page

To do this, you need data on user behaviour, analytics, and keyword ranking from various sources. This makes it easier for you to see where your platform is lacking so that you can take action to improve it.

In Google Analytics, you should pay close attention to:

  • A user's average time on your page

  • bounce rates

  • page view data, which can be used to accurately estimate traffic

  • Previous page visits can also be used to determine where a user was in the purchasing process when they found your page

User behaviour should emphasise:

Forms, Goal tracking, Event tracking, Data on video content, and Event tracking

If none of these work out for you, you might think about using a paid landing page.

2) Keep an eye out for trends that link your user behaviour data to your key performance indicators (KPI)

If both correlate, you can redirect all of your paid traffic to your organic page using this technique, which is also known as mapping. If it doesn't, you can use the data you've collected to create a paid landing page that displays the desired behaviour.

3) Create a paid landing page

Since you have the knowledge necessary to enhance your user experience, you can choose to create a paid landing page if you feel it is necessary.

Conclusion

It's ultimately up to you to decide. Continue the organic page if you believe there is still a good chance for it. A paid landing page, however, has a higher likelihood of improving the performance of your website and content.

Creating landing pages for your paid ads campaigns can be improve conversions significantly. This is especially important for those who operate eCommerce stores, where a specially designed page could lead to a far greater number of direct sales.

If you require a specially designed paid ads landing page to be created for your site, but don’t posses the necessary expertise to do so, get in contact with an experienced Gold Coast SEO company who can help you with all manner of search engine optimisation and eCommerce SEO services.

Business News

Maximising Your Bond Refund: A Tenant's Guide to End-of-Lease Cleaning

The end of a lease can be a stressful period for tenants. Amidst the chaos of packing and moving, one critical task stands out with the potential to affect your financial well-being: the bond cleaning...

Hashtag.net.au - avatar Hashtag.net.au

Heavy Duty Shelving Can Handle The Big Loads For You

The old saying goes "A place for everything and everything in its place" and if that isn't the case in your home or office, then you probably have a big mess on your hands! Storage rarely gets the c...

Hashtag.net.au - avatar Hashtag.net.au

Brand Positioning 101: Finding Your Unique Space in the Market

Setting the stage for effective brand positioning is essential for any business aiming to thrive in today's competitive market landscape. Brand positioning, often overlooked, plays a pivotal role in...

Hashtag.net.au - avatar Hashtag.net.au

Precision Performance: Enhancing Teppanyaki Grills with Brisbane Laser Cutting

Introduction Teppanyaki grills are a popular choice for restaurants and homes alike, offering a unique and interactive dining experience. To enhance the performance and aesthetics of teppanyaki gri...

Hashtag.net.au - avatar Hashtag.net.au

Step-by-Step Guide to Creating a Business Plan

A business plan: the ultimate roadmap for success. It's like a compass, guiding entrepreneurs and business owners on their journey to greatness. With this step-by-step guide, you'll be armed with al...

Hashtag.net.au - avatar Hashtag.net.au

Structurally designed varieties in Colby racking Melbourne

No commercial warehousing or storage setup is complete without inclusion of racking and pallet accessories. These items are the integral elements serving in the storage facilitation processes as t...

Hashtag.net.au - avatar Hashtag.net.au

Health & Wellness

Electric Sit-Stand Desks for Specific Professions: Tailoring to Your Needs

Hashtag.net.au - avatar Hashtag.net.au

Electric sit-stand desks, a modern solution to sedentary work habits, are adjustable desks that allow users to transition between sitting and standing positions with ease. The primary function of th...

Protein Shakers: A Convenient Solution for Meal Replacement on the Go

Hashtag.net.au - avatar Hashtag.net.au

In today's fast-paced world, maintaining a balanced diet can be challenging, especially when time is limited. This is where protein shakers come into play. These handy gadgets serve a simple yet ess...

Veneers for Young Smiles: Children's Dentist Insights

Hashtag.net.au - avatar Hashtag.net.au

Introduction Veneers are thin shells of porcelain or composite resin that are bonded to the front surface of teeth to improve their appearance. While veneers are often associated with adult cosmeti...

Dental Implants in Perth: The Ultimate Guide to a Beautiful Smile

Hashtag.net.au - avatar Hashtag.net.au

Introduction A beautiful smile can boost your confidence and enhance your overall appearance. However, missing teeth can detract from your smile and impact your self-esteem. Dental implants have em...

Tomorrow Business Growth