This innovative campaign aims to fortify parents and caregivers across Indonesia with tools for pre-emptive health management, marking a significant stride in accessible healthcare. At the heart of this initiative are groundbreaking, reusable thermometers and seamless access to Halodoc's teleconsultation services, offering a vital lifeline for early detection of fever symptoms tied to common, yet preventable, ailments like diarrhoea.
Sentuhan Sehat sees Lifebuoy reaching communities in Bandung, West Java, to distribute more than 2,000 specially designed soap packs, impacting 6,000 Indonesians and counting, for use by parents for children and families at home. Each soap pack comes integrated with a reusable thermometer and a QR code affixed to its packaging. This code serves as a key to unlock complimentary health consultations with Halodoc's reputable medical professionals, effectively placing invaluable healthcare advice within arm's reach.
Indonesians are more prone to diarrhoea during the monsoon season, especially or children. Indonesia's 2020 Health Profile[1] data shows that diarrhoea is the second leading cause of death in infants aged 29 days - 11 months at 9.8% and in the group of toddlers aged 12-59 months, amounting to 4.5% of total deaths. A common symptom of diarrhoea is fever, which usually spikes as children become more ill. In West Java only, the area has recorded thousands of diarrhoea cases in the last year.
In collaboration with Bandung Health Polytechnic as a distribution partner, Lifebuoy introduces a reusable thermometer to families across various locations in West Java such as Cibiru, Sukajadi, Kiaracondong, Batununggal, Kasomalang, and Cibeunying, where fever related to diarrhoea is prevalent and early medical interventions are essential.
Veronica Utami, as the Chief Operating Officer of Halodoc, stated, "Through the provision of free doctor consultation services on Halodoc, we hope that parents will become more proactive when their children experience fever as it serves as an early symptom of various diseases such as dengue fever or other infections. We welcome the positive collaboration with Lifebuoy, which has been running very well so far. At Halodoc, we actively introduce various initiatives that educate the public on maintaining health and support Indonesian families when experiencing fever, such as providing Home Lab services for fever checks and Dengue Fever vaccinations."
Yonan Heriyanto, M. Kes., Head of the Dental Health Department at the Bandung Health Polytechnic added, "We want to emphasize the importance of reaching out to parents who have limited access to healthcare services and sharing knowledge about good hygiene principles—including ways to keep babies and young children safe from preventable diseases. It is hoped that this will help them avoid the risk of worsening conditions."
Sentuhan Sehat reflects Lifebuoy's support toward the collective effort to achieve the vision of ensuring healthy lives and promoting well-being for all ages in Indonesia. Lifebuoy aims to support the government's programs in reducing mortality due to diarrhoea under the age of five, as stated by the Ministry of Health in the National Action Plan for 2023–2030.
From 2022 to early 2024, Lifebuoy's free health consultation service in collaboration with Halodoc has offered about 185,000 consultations to Indonesian families. Lifebuoy is always committed to making an even bigger impact in the years to come by developing better handwashing habits, improving hygiene, protecting against preventable diseases, and helping to prevent children get sick less often.
"We hope Sentuhan Sehat can empower parents and caregivers to protect their children from preventable diseases such as diarrhea and create healthier futures for Indonesian children," concluded Erfan.
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About Lifebuoy
Lifebuoy is the world's number one hygiene soap brand, sold in over 100 countries. Through the Lifebuoy brand, we aim to make a difference by creating quality, affordable products and promoting healthy hygiene habits. Since 2010, we have reached over 1 billion people through our handwashing programs.
Since the launch of the Lifebuoy brand in 1894, we have supported people in their quest for better personal hygiene. The classic red bar of soap and its distinctive medicated carbolic scent was synonymous with cleanliness throughout the twentieth century. Today, the brand is so much more. With its many soap variants and specially designed body washes. These, along with the range of liquid hand washes and hand hygiene gel, ensure daily hygiene and freshness for the entire family. For more information, please visit: https://www.unilever.com/brands/personal-care/lifebuoy/
About Unilever
Unilever is one of the world's leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Nutrition and Ice Cream products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 127,000 employees and generated sales of €60.1 billion in 2022. Our vision is to be the global leader in sustainable business and to demonstrate how our purpose-led, future-fit business model drives superior performance. We have a long tradition of being a progressive, responsible business. The Unilever Compass, our global sustainable business strategy, is set out to help us deliver superior performance and drive sustainable and responsible growth, while aiming to:
- improve the health of the planet;
- improve people's health, confidence and wellbeing;
- and contribute to a fairer and more socially inclusive world.
For more information about Unilever and our brands, please visit www.unilever.com.
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