Social media snaps map the sweep of Japan’s cherry blossom season in unprecedented detail
- Written by Adrian Dyer, Associate Professor, Monash University

Social media contains enormous amounts of data about people, our everyday lives, and our interactions with our surroundings. As a byproduct, it also contains a vast trove of information about the natural world.
In a new study published in Flora, we show how social media can be used for “incidental citizen science”....