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The Times

The Army has a public perception problem. Here's how it can regain trust with society

  • Written by Marigold Black, AARC Research Fellow, Australian National University
The Army has a public perception problem. Here's how it can regain trust with societyIn recent years, the purpose of the Army has diverged from the priorities of broader Australian society.Dan Peled/AAP

“Do something for yourself, join the Army Reserve.”

This was one of the Army’s most iconic campaigns, broadcast on Australian television throughout the 1980s and 1990s. The advertisements were set to...

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