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TikTok is popular, but Chinese apps still have a lot to learn about global markets

  • Written by Xu Chen, PhD candidate; sessional academic, Queensland University of Technology
TikTok is popular, but Chinese apps still have a lot to learn about global marketsTikTok is a music and video sharing app – and it's huge. Denys Prykhodov/Shutterstock

If Twitter is the revolutionary version of blogging, TikTok might be the revolutionary version of YouTube. Both Twitter and TikTok encourage their users to post shorter, more fragmented content than their precursors.

TikTok, owned by the Chinese tech giant...

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