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Galloping gargoyles! Is Harry Potter losing his (earning) power?

  • Written by Louise Grimmer, Senior Lecturer in Marketing, Tasmanian School of Business and Economics, University of Tasmania

By the 20th anniversary of Harry Potter in 2017, over 400 million Harry Potter books had been sold worldwide and translated into 68 languages. In spite of J. K. Rowling’s rejection by a dozen publishers before her success with Bloomsbury, Harry Potter and the Philosophers Stone became one of the best selling books of all time.

The film...

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