We're not all in this together. Messages about social distancing need the right cultural fit
- Written by Geetanjali Saluja, Lecturer, University of Technology Sydney
Governments everywhere face the challenge of getting people to stay home so they can limit the spread of coronavirus. In order to make their messages more effective, governments must ensure these appeals resonate with the cultural values of their audience.
Not all Australians have taken Prime Minister Scott Morrison’s pleas for them to stay...
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