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Men's Weekly

Koalas are the face of Australian tourism. What now after the fires?

  • Written by Kevin Markwell, Professor in Tourism, Southern Cross University
Koalas are the face of Australian tourism. What now after the fires?Koalas have long featured in tourism ads, including this new one from Tourism Australia. Amid our bushfire crisis, this digital ad has been 'paused'.Tourism Australia

In 1936, The Evening News in Rockhampton wrote:

The time has arrived when Australians must decide whether or not they will accept responsibility for the perpetuation of the koala...

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