The Conversation

Cassette tapes are making a comeback. Yes, really

Written by Peter Hoar, Senior Lecturer, School of Communications Studies, Auckland University of Technology

Unsplash, CC BY

For a supposedly obsolete music format, audio cassette sales seem to be set on fast forward at the moment.

Cassettes are fragile, inconvenient and relatively low-quality in the sound they produce – yet we’re increasingly seeing them issued by major artists.

Is it simply a case of nostalgia?

Press play

The cassette format...

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