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The Times

The toy aisle is still full of gender bias. Here’s how to navigate it these holidays

  • Written by Sadaf Sagheer, Marketing Academic, RMIT University
The toy aisle is still full of gender bias. Here’s how to navigate it these holidaysGetty Images

Parents the world over have begun the task of negotiating Christmas lists written by their children. But buying the right presents for kids can feel like a minefield, with an ever-growing list of choices and factors to consider. Among all of this, the issue of gendered marketing looms large.

Gendered marketing refers to the division of...

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