Lego's return to gender neutral toys is good news for all kids. Our research review shows why
- Written by Naomi Priest, Professor, ANU Centre for Social Research and Methods, Australian National University
Matt Hudson/UnsplashLego announced this week it would work to remove gender stereotypes from its brand, including no longer marketing toys distinctly to boys or girls and ensuring products are gender-neutral.
This move by one of the world’s most powerful brands comes in response to research the Danish toy manufacturer commissioned to...





