PR Newswire

Nearly half of Australians trust AI shopping recommendations more than retail staff

SYDNEY, Aug. 26, 2026 /PRNewswire/ -- More than three-quarters (76%) of Australians trust AI shopping recommendations as much as or more than advice from a retail sales assistant, according to new research revealing how artificial intelligence is challenging the traditional role of retail staff.

The study, commissioned by global leader in supply...

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