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The Times

When AI starts shopping for you, fashion may be entering a new era of pricing

  • Written by Aayushi Badhwar, Lecturer in Enterprise and Technology, RMIT University
When AI starts shopping for you, fashion may be entering a new era of pricingAnthony Shkraba/Pexels

Fashion has always been a bit different to other industries. Consumers do not just buy because they need something. They buy because they are bored, influenced or simply browsing.

That makes it a perfect space for technologies designed to shape how we shop. Fashion sales are driven by cyclical trends and volume.

Much of the...

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