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The Times

Gillette's corporate calculation shows just how far the #metoo movement has come

  • Written by Carl Rhodes, Professor of Organization Studies, University of Technology Sydney
Gillette's corporate calculation shows just how far the #metoo movement has comeGillette’s 'the best a man can get' campaign exemplifies of a new type of corporate political activism.Gillette

For decades Gillette has been selling razors using the slogan “the best a man can get”. This week the Procter & Gamble-owned brand has adopted “the best a man can be” as part of a marketing campaign meant...

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