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Men's Weekly

Digital campaigning on sites like Facebook is unlikely to swing the election

  • Written by Glenn Kefford, Senior Lecturer, Department of Modern History, Politics and International Relations, Macquarie University
Digital campaigning on sites like Facebook is unlikely to swing the electionVoters are active on social media platforms, such as Facebook and Instagram, so that’s where the parties need to be.Shutterstock

With the federal election now officially underway, commentators have begun to consider not only the techniques parties and candidates will use to persuade voters, but also any potential threats we are facing to the...

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