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Men's Weekly

three tricks up retailers' sleeves to lure you back to physical shops

  • Written by Eloise Zoppos, Senior Research Consultant, Monash University
three tricks up retailers' sleeves to lure you back to physical shopsDepartment stores and clothing retailers are drawing on consumer behaviour and psychological research to compete with online shopping.Shutterstock

Bricks-and-mortar retail stores are under intense pressure from online competition. Feeling the most heat are clothes shops and department stores.

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