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The Times

can controversial athletes sell a sport or are they bad for the business?

  • Written by Marilyn Giroux, Senior Lecturer in Marketing, Auckland University of Technology
can controversial athletes sell a sport or are they bad for the business?Australian tennis player Nick Kyrgios was sentenced to six months of probation following several controversial events and an 'aggravated pattern of behaviours'.EPA/Jason Szenes, CC BY-ND

Last week the Association of Tennis Professionals (ATP) sentenced Australian tennis player Nick Kyrgios to a probationary period of six months that could lead to a...

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