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The Times

An 8-year-old made US$22 million on YouTube, but most social media influencers are like unpaid interns

  • Written by Dr Natalya Saldanha, Academic, RMIT University
An 8-year-old made US$22 million on YouTube, but most social media influencers are like unpaid internsA whopping 12% of the population aged 13 to 38 consider themselves social influencers, according to marketing company Morning Consult.www.shutterstock.com

Like any eight-year-old, Ryan Kaji loves to play with toys. But when Ryan plays, millions watch.

Since the age of four he’s been the star of his own YouTube channel. All up his videos have...

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