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Men's Weekly

Five insights that could move tourism closer towards sustainability

  • Written by Jason Paul Mika, Senior Lecturer, School of Management, Massey University
Five insights that could move tourism closer towards sustainabilityTourism is putting some natural sites under increasing pressure.from www.shutterstock.com, CC BY-ND

Tourism is New Zealand’s biggest export earner, contributing 21% of foreign exchange earnings. The latest data show tourists added NZ$39.1 billion to the economy and the industry has seen a 44% increase over the past five years.

But tourism also...

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