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Men's Weekly

On politics as performance, Morrison's advantage is ebbing

  • Written by Chris Wallace, Associate Professor, 50/50 By 2030 Foundation, Faculty of Business Government & Law, University of Canberra

A key to winning elections is performing better than your opponent in the theatre as well as the substance of politics. It’s central to getting voter attention, without which messages about vote-enticing policy offerings won’t be heard.

In recent weeks we have seen a nascent shift in the balance of theatrical advantage between Prime...

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