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The Times

Does ‘free’ shipping really exist? An expert shares the marketing tricks you need to know

  • Written by Adrian R. Camilleri, Associate Professor of Marketing, University of Technology Sydney
Does ‘free’ shipping really exist? An expert shares the marketing tricks you need to knowClaudio Schwarz/Unsplash

You’re scrolling through an online retailer, like Amazon, Shein or eBay, and spot a shirt on sale for $40. You add it to your cart, but at checkout, a $10 shipping fee suddenly appears. Frustrated, you close the tab.

But what if that same shirt was priced at $50 with “free” shipping? The likelihood that you...

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