Hashtag

Best Business Marketing

5 Ways Data Analytics Help Institutions Generate Customers


What if you knew exactly what your customers needed and when they need it? This, in part, is what data gives you: answers that meet your business goals. And how do you obtain relevant data to inform your decisions? You use data analytics tools.

What's Data Analytics?

Before data analytics tools, it wasn't easy gathering accurate data. This is why guesswork is often involved in lead generation.

Most of the works go to studying previous sales records, focus groups, and logic, then a marketer can form a hypothesis and estimate which keywords or ideas can be used for a campaign.

Here are more effective uses of data analytics that could propel businesses forward in terms of lead generation and customer acquisition.

1. Enables You to Understand Your Users

Data analytics enables you to understand your users and target audience more effectively. You can clearly see how a user moves through a website or how they even move from other platforms to a page on your website.

Understanding the user's journey will help you identify strengths and weaknesses in your website. Data analytics also help you know if your web design is user-friendly and easy to navigate.

Tools like Google Analytics, for example, can reveal what people are searching for and can tell you if they're immediately closing or exiting a page because they can't find what they're looking for, or maybe it was misleading.

This information can then help you make data-driven changes that you know will make a difference in attracting and engaging your target users.

2. Attract More Customers

Data analytics can help you attract more customers by identifying the best sources of users or leads. You can learn which channel (social media, search engines, PPC, or other channels) is responsible for bringing you the most conversions.

You need to understand how your leads are generated and which channel is most used by your customers so that you can prioritize and optimize these channels more. For example, if your site is marketing cat proof air mattresses, it is best to know if you are getting more traffic on social media, paid search, or maybe even YouTube.

3. Helps You Learn Which Locations are Generating Traffic

You can also learn which areas or locations are generating the clicks. Aside from knowing which channel your customers are using, you can also pinpoint the most popular locations generating the most traffic.

This is helpful in coming up with more targeted campaigns that are designed to attract users from a specific region to increase engagement from that location.

You can gather insights that you can use to help you expand to other areas as well using more effective advertising strategies.

4. Helps You Know Which Products People are Most Interested In

Data analytics eliminates guesswork, legwork, and random decisions. Knowing which products your customers are interested in will help you choose the right product to feature and promote.

There are times when products that are not on your main page are the ones that people are mostly looking for.

For example, if you notice that a product page selling PPEs for dentists is getting more traffic than your other products, formulate a strategy to strengthen the page ranking on search engines or create a mailing list for dentists so that you can email them about upcoming deals featuring products they're interested in.

You can use tools like Google Analytics and Google Search Console, but there are other software you can use to help you with this task.

5. Helps Businesses Make Smarter and Data-Driven Decisions

In business, there's little room for mistakes as a little mistake can cost a lot of money. With data analytics, data gathering is instantaneous and you don't have to wait for months to find out if the changes you implemented produced the desired results.

By setting your goals and determining the right KPIs, you can collect the right data and analyze them properly. Data analytics can present a lot of information, so it's best to know what kind of information you're looking for and for what purpose.

With the right data, you'll have more confidence when making decisions for your business.

Get More Out of Your Marketing Budget

Data can have a huge impact on every aspect of your business, it can even change the way you operate.

When you learn to believe in your data and make data-driven decisions, you'll continue to improve the way you run your business and gain a unique competitive advantage.

Business News

Octa provides charity support in celebration of Eid al-Adha

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 16 July 2024 - One of the most important holidays in the Islamic tradition, Eid al-Adha, or ‘The Feast of Sacrifice’, is observed by Muslims all aro...

Hashtag.net.au - avatar Hashtag.net.au

Senoko Energy Launches Movement to Celebrate Everyday Energy Savers with National Singlet Month Campaign

Senoko's 'Thank You' Campaign will introduce a series of initiatives, starting with a social media contest encouraging Singaporeans to showcase themselves wearing singlets as a collective move...

Hashtag.net.au - avatar Hashtag.net.au

POND'S SKIN INSTITUTE Unveils Breakthrough Microbiome Analyzer to Offer Science-Based Skincare Recommendations

The new technology, being piloted with Watsons Philippines, has the power to revolutionize the way consumers identify and address their unique skincare needs MANILA, PHILIPPINES - Media OutReach News...

Hashtag.net.au - avatar Hashtag.net.au

XTransfer Receives In-Principle-Approval For MPI License from Monetary Authority of Singapore

Facilitating Cross-Border Remittances for Local SMEs SINGAPORE - Media OutReach Newswire - 16 July 2024 – XTransfer, the World's Leading & China's No.1 B2B Cross-Border Trade Payment Platf...

Hashtag.net.au - avatar Hashtag.net.au

Phu Quoc named world's second best island in the world

PHU QUOC, VIETNAM - Media OutReach Newswire - 16 July 2024 - The World's Best Awards 2024 by renowned travel magazine Travel + Leisure has named the "surprise factor" Phu Quoc of Viet Nam as the 2nd...

Hashtag.net.au - avatar Hashtag.net.au

PSB Academy celebrates 60th Birthday with interactive installations to showcase upskilling opportunities for Singaporeans

SINGAPORE - Media OutReach Newswire - 16 July 2024 - In celebration of its 60th anniversary, PSB Academy (PSBA), one of Singapore's leading private education institutions, is hosting a series of inte...

Hashtag.net.au - avatar Hashtag.net.au

Health & Wellness

The Role of Medical Clinics in Preventive Healthcare

Hashtag.net.au - avatar Hashtag.net.au

Medical clinics play a crucial role in preventive healthcare by offering a range of services aimed at maintaining and improving overall health. These clinics provide preventive care, screenings, vac...

Tackling the Green Goodness: Investigating Grain Grass Juice Powder

Hashtag.net.au - avatar Hashtag.net.au

Within the bustling world of health and wellness, the exploration for nutrient-rich superfoods is ceaseless. Among the verdant contenders stands barley grass, a powerful source of vitamins, minerals...

Investigating the World of Veggie Lover Protein Powder: A Plant-Powered Elective

Hashtag.net.au - avatar Hashtag.net.au

In later a long time, the notoriety of veganism has surged, driven by concerns for wellbeing, natural maintainability, and creature welfare. As more individuals grasp plant-based diets, the request ...

The Power of Permanence: Why Dental Implants Are Worth It

Hashtag.net.au - avatar Hashtag.net.au

In the realm of tooth replacement options, dental implants reign supreme as the pinnacle of modern dentistry. While dentures and bridges offer temporary solutions, dental implants stand out for thei...

Tomorrow Business Growth