Hashtag

Business News

Digital marketing should be about people, not numbers

  • Written by Market Ease Business Promotions


Most people are looking at digital marketing from the wrong angle. Businesses need to be thinking about people rather than the marketing channel used.

People must be at the heart of every digital marketing campaign,” says Binh, An Nguyen, CEO of Adelaide digital agency Market Ease. “In the real world, a person uses multiple devices: desktops, tablets and smartphones. They are also using multiple platforms like Google and Facebook. So when the person is treated as the channel, rather than the website, platform or the device, this completely changes the way you do digital marketing.”

“Companies that treat digital marketing as just ‘traffic’ will think only in terms of numbers and volume, believing that increasing sales is simply about increasing traffic. This often also means increasing the costs. However, when you look at each website visitor as a person with real problems, challenges, aspirations and wants, you can tailor your messaging to that particular person, based on their frustrations and needs, regardless of the website they visit or the device they use.”

Market Ease client, Hyundai Motor Company Australia uses this concept to optimise their digital marketing campaigns. Depending on the car model people look at, advertising is tailored to that person and for that particular vehicle. The user is also taken on a journey from research through to enquiry, appointment, test-drive and ultimately the purchase. This approach resulted in the doubling of internet leads for Hyundai in the span of three months.

“Having a tailored approach for each group of users allows our advertising messages to be a lot more specific and relevant, which increases our bottom line,” says Glenn Forster, Sales Academy & Training Manager of Hyundai Motor Company Australia.

Nguyen’s advice is to focus on his 4 P's of digital marketing:

People – Understanding exactly who you are selling to, their demographics and their psychographics.
Problem – Identifying the problems they are experiencing that you can solve.
Phase – Understanding what phase of the buying cycle they are in: attention, interest, desire, consideration, intention, evaluation or purchase.
Promise – How your solution promises to add significant value to the person.

“Understanding these four Ps will help you create targeted, relevant messages offering people guidance along their purchasing journey, and making their experience with your messages much more relevant, therefore, maximising your sales and conversions”, Nguyen says.

To find out more about how to convert your visitors into buying customers, visit www.marketease.com.au

Business News

Signs it is the Time to Upgrade Your Office Furniture

Sometimes, it is quite hard to know and understand when is the right time to buy new commercial office furniture in Brisbane. After all, if you find it in good condition, and it is meeting your ...

Daisy Bell - avatar Daisy Bell

Standing Desks and Their Significance in the Modern Workplaces

Workplaces adopting modernization from all perspectives whether it is regarding their advancement in information technology or furniture. In every corporate workplace, furniture plays a key role in ...

Daisy Bell - avatar Daisy Bell

How Can a Market Research Agency Help Your Small Business?

You probably already know about market research if you are a small business owner. You understand that recognizing the societal, cultural, and economic dynamics of your business is essential to ...

Julian Carter - avatar Julian Carter

Reasons to Have Commercial Office Fitouts

The office environment has a considerable impact on productivity. A good workplace environment inspires creativity, collaboration, and camaraderie between team members. For a workplace to be ins...

Marife Boiser - avatar Marife Boiser

Oil and Gas Industry: 6 Trends That Will Shape 2020

The oil and gas industry (O&G) favours the reputation of being one of the largest and most important industries in the world. As we leave 2019 behind us, it's time for data analysts to try and p...

Chloe Taylor - avatar Chloe Taylor

WAYS TO GROW SMALL-SCALE PRODUCTION BUSINESSES

The basic way of making a new business setup successful is having faithful customers. The ones who stay committed to your service despite several options. But, gaining the trust of clients is not ea...

News Company - avatar News Company

Health & Wellness

4 Ways To Deal With Anxiety at Home During Lockdown

News Company - avatar News Company

Having encapsulated the lives of more than 3 million people across the world, COVID 19 is having a major moment right now. Especially ever since the lockdown was initiated a few weeks back, a lo...

6 Ways In Which Massage Therapy Can Be A Life Savior

Anthony Fernandaz - avatar Anthony Fernandaz

Apart from helping you relax, massage has loads of other medical benefits as well. It has been used to treat many ailments for centuries; however, few people are aware of the extent to which massage...

How to keep your body in shape

News Company - avatar News Company

Almost every person in their prime is unhappy with their figure has either started a diet before or tried different sports. However, the trials were mostly of short duration, and the lasting effect ...

All you need to know about contact lenses

News Company - avatar News Company

Contact lenses are practical - and with helpful tips, handling them is more comfortable than expected. With lenses, you would not look a bit different if you go for transparent ones. If you want to ...



News Company Media Core

Content & Technology Connecting Global Audiences

More Information - Less Opinion